The biggest land mine people face when defining KPIs is starting with web analytics tools. The brightly coloured reports with the ability to measure 101 different metrics can make you feel like a kid in a candy store. However, KPIs are not about what you can measure…they are about measuring business outcomes and creating actionable insights. To be effective, KPIs must be derived from strategy.
The Measurement Journey
Start with Strategy
Key Performance Indicators are just that… key! They are the main measures of your strategy. They should tell you if your strategy is successful, and if not, give you a clear idea of what needs to be improved. They do not measure individual campaigns or tactics (although you probably have metrics for these, they are not your KPIs).
To celebrate Vancouver Design Week, we’re opening our space to friends, students, clients, and design lovers from all over the city. Come try on one of our many hats and see how we make new experiences possible, every day.
If any or all of the following apply to you, then this event is for you:
• You have a passion for design.
• You live in or around Vancouver and work in design.
• You’re a friend of OpenRoad.
• You like local beer, wine, and chicken.
Feel free to share this invite with your friends and colleagues (but please ask them to register here). We look forward to seeing you on September 20th!
Bonus for Students:
Are you a student or aspiring designer? This is your chance to connect with people in the industry and get feedback about your design portfolio. Sign up for a complimentary portfolio review with OpenRoad’s creative team.
On Tuesday Instagram launched their new app, Hyperlapse. In true Instagram style, Hyperlapse aims to remove all the complexity from taking amazing looking time-lapse-style videos.
High-quality time-lapse videos often require rigs, dollies, and tri-pods, not to mention expensive cameras. But using some interesting image stabilization techniques, the Instagram team developed a way to compensate for the photographer’s shaky grip, resulting in an impressive picture that’s clean and smooth.
Of course, our design team couldn’t wait to try it out, so we created a hyper lapse of our office space and surrounding neighbourhood.Hyperlapse created by: Wil Arndt, Daryl Claudio, James Byun
So… what’s our verdict?
First of all, it’s fun and impressive. It’s easy-to-use and lets you take great personal videos you can share on Instagram.
From a professional standpoint, while it’s not quite the same quality as a high-grade camera, it’s a great tool for prototyping and rapid experimentation. We can see it used for test shots, scouting locations, and making high-quality proof-of-concepts before bringing in the expensive production equipment.
We’re really looking forward to seeing the Instagram community take hold of the technology and run with it. Our prediction: Expect interesting things.
George is keen on proper coding practices, code craftsmanship and well-established process. He’s worked with high-traffic sites and services, .NET stack technologies and modern front-end technologies. Prior to joining the ThoughtFarmer team, he worked on the Kobo eReader team.
George graduated from the St. Petersburg State Polytechnic University in Russia with a Master’s degree in Computer Science. He’s worked as a Flash developer, a .NET developer, and even a photographer. Outside of work, George enjoys flying small aircraft, taking pictures, and woodworking.
As Software Developer, Michael brings his experience working with technologies ranging from Windows form applications to web development. Prior to joining ThoughtFarmer, Michael worked with a diverse group of clients such as Impark, Intrawest and Mr. Lube while at T4G.
Michael is an honors graduate of BCIT’s Computer Systems Bachelor of Technology program. In his spare time Michael runs a blog about his hobby projects, which currently include developing Windows Phone applications. Outside of technology, Michael likes to spend time with friends and have BBQ’s on the beach in summer.
The omni-channel universe is expanding — customers interact with brands in more ways than ever, across a multitude of devices, social channels, mobile apps, loyalty programs, and more. Universal Analytics, the latest iteration of Google Analytics, provides a new level of clarity into these complex customer relationships. Available as a free upgrade to all standard Google Analytics users, Universal Analytics gives you considerably better insight into how users are interacting with your business across multiple devices and channels. We’ll explore key advantages of Universal Analytics and show you how to check which version of Google Analytics your site is currently running.
Google Analytics’s code has changed. Have you?
Your job has likely changed a lot since the last time you updated your Google Analytics code. You have gone from not worrying too much about mobile to making it a top priority in your digital marketing or e-commerce efforts. Offline and online marketing were once two totally separate departments that barely spoke to each other. Now, you are at the centre of the storm trying to co-ordinate omni-channel efforts in the name of a delightful customer experience (like Disney).
Your demands on your Google Analytics implementation may have changed as well. You probably lived with a certain amount of inaccuracy in your visitor counts. Now, you’d really like to understand what is going on as customers traverse your digital marketing universe on every flavour of device. If you haven’t already, it is time to move migration to Universal Analytics up your priority list.
Track the Same User across Multiple Devices
Thanks to everyone who came out to our 2014 Gastown Grand Prix event! We’re honoured to have such charming, fun, and interesting people as clients, partners, and friends and we hope you enjoyed the event as much as we did. Also, a big thank you to Global Relay for bringing such a high-quality cycling event to Vancouver, we definitely enjoy our front-row seats.
This year, in addition to candid photos of our guests and the race, we created unique moving images (called cinemagraphs) of the event. Be sure to have a look at the gallery and check them out—you won’t be disappointed. We hope you can make it out next year.
Have a wonderful summer and feel free to get in touch with us at info@OpenRoad.ca if you’re starting up any projects in the fall (or would just like to grab a coffee!)
Anne is an interactive designer who brings international agency experience to OpenRoad. She works with the creative team on a variety of design projects ranging from web design to motion and branding.
Originally from Ottawa, she studied Graphic Design and Interactive Multimedia at Algonquin College before landing a position with Landor Associates in Hamburg, Germany. While abroad, she was able to work within a variety of projects and industries, including branding and conceptual design for beverages and consumer goods.
Anne is inspired by all that surrounds her and driven by the need to create and explore. From Game of Thrones to an afternoon hockey game, she is pretty much down to watch anything. Don’t hesitate to tell her a joke — her loud and contagious laugh might just catch you off guard.
Jacqueline Antalik is a Senior User Experience Designer at OpenRoad. With over 12 years of experience in the Web/IT industry Jacqueline has extensive experience working on large mission critical systems along with a strong background in human computer interaction, business and system analysis, information architecture, workplace learning and technology, writing, and consulting.
Prior to joining OpenRoad she spent nine years with TELUS as an interaction design and usability specialist. While there she worked on both internal and external client engagements including with the Justice Institute of British Columbia, Prospera Credit Union, the BC Government, and the Vancouver Canucks. She also fulfilled the Business Analyst role on many of these projects.
Jacqueline has a Communications degree (Psychology minor) from SFU and is also a member of the User Experience Professionals Association. When not working you will find Jacqueline enjoying time with her two young daughters, reading, jogging and catching up on sleep.
As a visual and interactive designer at OpenRoad, Meghan builds on her background in fine arts, interaction design, and user experience to solve design problems on a variety of web platforms and devices. Her flexible skill-set includes creating task-based user flows, interactive wireframes, and HTML/CSS prototypes. Her understanding of front-end technologies allows her to design web experiences that not only engage the user, but are also realistic to develop.
Prior to joining OpenRoad, Meghan came from Idea Rebel and Skyrocket Digital where she worked with clients like the Vancouver Canucks, Quiksilver and Vega. Graduating with honours from BCIT’s New Media Design and Web Development Program, Meghan also holds a BFA in Design Art from Concordia University in Montreal.