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Category Archives: Analytics

Please don’t change! Redesigning MEC.ca

BC AMA - BC Chapter of the American Marketing Association

OpenRoad VP Gordon Ross and Mountain Equipment Co-op Web Marketing Manager George Weetman headlined the BCAMA Speakers Series with their talk on redesigning MEC’s e-commerce website.

Are your website KPI’s traceable?

Here’s a scenario:

You’re sitting in a “Strategic Review” or “Deep Dive” meeting called by your Executive Vice President (or some equivalent higher-up). She wants to get to know your team better and find out what you accomplished in 2008, …