We tie strategy to performance and turn analysis into action
At OpenRoad we firmly believe that what gets measured gets done.
Web Analytics, when combined with other web management practices, is a highly effective means of tying site performance to organizational and user goals, and prioritizing initiatives for ongoing site improvement.
We have integrated Web Analytics throughout the Analysis, Design, Development, and Continuous Improvement stages of our process in order that customer insights, website performance and organizational success can be measured end-to-end. Whether it is ensuring that website performance is tightly linked with strategy through key performance indicators, producing appealing highly targeted dashboards to monitor site performance, designing a web analytics tool implementation, or diving deep into the data to solve problems, OpenRoad’s methodical approach and creative thinking will produce true value for any organization.
While OpenRoad provides web analytics across its spectrum of clients. We have yet to find a client for which Web Analytics was not useful tool in strengthening web strategy and and outcomes. We are proud of our work expanding web analytics not only within corporate clients but also into crown corporations and institutions such as BC Hydro, the Insurance Corporation of BC (ICBC), and the Vancouver Public Library (VPL); places that depend on successes more subtle than the dollars and cents metrics of e-commerce.
True to the OpenRoad technology agnostic approach, we will work with our client’s chosen web analytics tool or recommend the best tool to suit their needs. We are best versed with Google Analytics, Web Trends, and Omniture (HBX) but can apply 10 years industry experience at whatever tool you are using.
Some of the Web Analytics consulting services that OpenRoad provides its Vancouver and international clients include:
“Intro to Web Analytics” seminars
Key Performance Indicator (KPI) workshops or reviews
We tie strategy to performance and turn analysis into action
At OpenRoad we firmly believe that what gets measured gets done.
Web Analytics, when combined with other web management practices, is a highly effective means of tying site performance to organizational and user goals, and prioritizing initiatives for ongoing site improvement.
We have integrated Web Analytics throughout the Analysis, Design, Development, and Continuous Improvement stages of our process in order that customer insights, website performance and organizational success can be measured end-to-end. Whether it is ensuring that website performance is tightly linked with strategy through key performance indicators, producing appealing highly targeted dashboards to monitor site performance, designing a web analytics tool implementation, or diving deep into the data to solve problems, OpenRoad’s methodical approach and creative thinking will produce true value for any organization.
While OpenRoad provides web analytics across its spectrum of clients. We have yet to find a client for which Web Analytics was not useful tool in strengthening web strategy and and outcomes. We are proud of our work expanding web analytics not only within corporate clients but also into crown corporations and institutions such as BC Hydro, the Insurance Corporation of BC (ICBC), and the Vancouver Public Library (VPL); places that depend on successes more subtle than the dollars and cents metrics of e-commerce.
True to the OpenRoad technology agnostic approach, we will work with our client’s chosen web analytics tool or recommend the best tool to suit their needs. We are best versed with Google Analytics, Web Trends, and Omniture (HBX) but can apply 10 years industry experience at whatever tool you are using.
Some of the Web Analytics consulting services that OpenRoad provides its Vancouver and international clients include:
Projects
ICBC
View projectPartners Site
Mountain Equipment Co-op
View projectmec.ca website redesign
BC Hydro
View projectWeb Analytics Overhaul
Insurance Corporation of British Columbia (ICBC)
View projectWebsite Redesign
BC Courthouse Library Society
View projectClicklaw
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