Gordon Ross, Vice President & Partner

Gordon Ross is Vice President and Partner at OpenRoad, one of Vancouver’s most successful digital experience design and development firms, and has been leading the design and delivery high-impact websites, web applications, and intranets for the past 23 years. During the past 5 years, Gordon has been instrumental in leading the development of OpenRoad’s service design offering and has spoken internationally on service design in government. Gordon blends a deep interest in user-centred design and ethnography, with a passion for understanding the role technology plays inside organizations and in society at large. His value lies in bridging the gap between theory and practice in an accessible manner.

Gordon has provided digital service strategy and leadership for clients like BC Hydro, the City of Vancouver, Hydro Ottawa, the Ministry of Education, the Ministry of Justice, Mountain Equipment Co-op, the Public Guardian & Trustee, TransLink, TELUS, TI Corporation (TReO), and the Vancouver Public Library.

Gordon has a degree in Communications from Simon Fraser University (SFU). He’s passionate about the ideas surrounding communications, complexity, ethnography, service design, social network analysis, theory of technology, urban planning, and the how the collision of these ideas can help make work better and organizations thrive. He has spoken at conferences like Service Design in Government, Converge, InFlux, SXSW, Digital Strategy Vancouver, the Social Intranet Summit, LegalIT, Enterprise 2.0, World IA Day, and has lectured locally at SFU, UBC, and BCIT. He is a co-founder and organizer of the Vancouver User Experience Group. He is a certified Cognitive Edge practitioner , served on the Board of the Vancouver Public Library, and a lifelong road cyclist.