Gordon Ross, Vice President & Partner


As Vice President and a Partner at OpenRoad, Gordon has been instrumental in the company’s success during the past 17 years. Gordon’s interdisciplinary approach has made him a natural interface for web projects, blending business insight, user experience design, and technical understanding.

Gordon’s recent projects include intranet strategy for Hydro Ottawa, strategy for BC Hydro’s customer portal project, web strategy and IA for the City of Vancouver, the redesign of, redesign of Mountain Equipment Coop’s e-commerce website, and web strategy and development work for the World Bank, Vancouver Public Library, CGA-Canada, BC Ministry of Transportation, the Legal Services Society, the Ministry of Attorney General, the District of Columbia Courts, and Vancouver’s St Paul’s Hospital. He also provides strategic input and engagement partner services for OpenRoad’s social intranet product, ThoughtFarmer.

Gordon has a degree in Communications from Simon Fraser University (SFU) and a minor in Publishing. He’s passionate about the ideas surrounding communications, complexity, ethnography, service design, social network analysis, theory of technology, urban planning, and the how the collision of these ideas can help make work better and organizations thrive. He has spoken at conferences like SXSW, Digital Strategy Vancouver, the Social Intranet Summit, LegalIT, Enterprise 2.0, Impact99, World IA Day, and has lectured locally on project management, intranets, user experience design, and strategy at SFU, UBC, and BCIT and is actively involved with the Vancouver User Experience Group. He is a certified Cognitive Edge practitioner and an active member of the Vancouver cycling community.