Everyone just calm the flip down. Pokémon GO is a great example of safe, ethical kids entertainment and here’s why.
(Full disclosure: Even though Pokémon is one of OpenRoad’s biggest clients, everything written here is in no way endorsed by or connected with The Pokémon Company.)
With Pokémon GO, The Pokémon Company has captured a lot more than cute augmented-reality animals. They’ve also sparked a media tirade of warnings, outrage, and fear. The focus is on all the things that could go wrong.
But what about the things Pokémon has done right?
As someone who’s spent a large part of my career working on marketing campaigns for children and designing educational kids’ games (I even wrote a whitepaper on the subject), I have to admit: Pokémon GO is now one of the best mainstream examples of designing positive experiences for children out there. It goes beyond just having fun and actually helps kids get more active while promoting positive role models and challenging their minds. (more…)
The world is forever changing on June 1, 2016: the word ‘internet’ will no longer be capitalized (we’re starting early, because we’re forward thinking like that). Whether you agree or disagree with this long-debated grammar rule, it’s an interesting reflection on the state of society and our relationship with the internet. It is no longer ‘the Internet’, it’s just the internet. It’s truly ubiquitous. It doesn’t replace offline interactions, but it’s definitely integrated into everything we do. And this is changing the way we, at OpenRoad, and the way our clients, do business.
Growing our city’s digital talent is essential for Vancouver companies to push innovative boundaries and compete globally. Understanding our local economy’s need for digital leadership, SFU, UBC, BCIT, and Emily Carr University teamed up to create Canada’s first professional graduate program in Digital Media. We were pleased to welcome one of their early graduates, Deborah Mackenzie, to our User Experience team. Deborah’s ability to translate business goals into valuable user experiences earns her high praise from our clients is a testament to the program’s success. Now, Deborah is headed back to the Centre for Digital Media as a teacher—helping the next generation of digital leaders master the fundamentals of User Experience. (more…)
We’re thrilled to announce OpenRoad, in partnership with our client, Honeywell Process Solutions, have been selected as finalists for the BC Technology Industry Association’s (BCTIA) 2016 Technology Impact Award.
The Adoption of Technology award recognizes the installation of a product or solution that has significantly improved the productivity, competitiveness, or profitability of the customers company. Our SmartLine Level Transmitter Application differentiates Honeywell’s product with a best-in-class user experience and an ordering process that’s 3.6x faster.
About the BCTIA Awards
The BCTIA Awards are the longest running and largest technology awards program in the province. It’s an honour to be competing with some of the most innovative companies that are driving BC’s tech sector forward. BCTIA CEO Bill Tam explains the impact of the awards: “Our finalists represent the very best in their categories, exemplifying the leadership that many BC Tech companies have achieved in delivering solutions to customers and partners around the globe. The TIAs celebrate excellence in every respect and demonstrate the incredible people, innovation and growth that make BC the best place to grow a tech company.” (read the full press release from BCTIA).
We were also the proud recipients of this award in 2013 with our partners Transportation Investment Corporation for our work on TReO.ca.
Vote for us in the People’s Choice Category
Winners will be announced on June 7 at the Technology Impact Awards gala to an audience of over 1000 members of BC’s tech community. Congratulations to the Honeywell team, as well as the other award finalists. Cross your fingers for us and take a minute to cast your vote in the People’s Choice Award!
We’re excited to announce Emily Carr University’s website, designed and built by OpenRoad, is an Official Webby Award Honoree in the Web: School/University category.
Emily Carr University of Art + Design is one of Canada’s premier post secondary institutions, devoted to excellence and innovation in visual arts, media arts, and design. They came to OpenRoad because they needed a site that was as vibrant and diverse as the university itself to attract the best and brightest students.
We are thrilled to have been involved with this project. A big congratulations to Emily Carr University on their award winning website.
Visit their website to see it for yourself.
Over the next few weeks we’ll be looking at some strategies, trends, and technologies that can help organizations succeed in 2016. This week, we’re getting our geek on, and looking at decoupled content management system (CMS) architectures.
No, no, don’t run. Just stick with us. It’ll be worth it! (more…)
What does it take to do your co-op at one of Vancouver’s largest digital agencies? Just ask one of our three new, fantastic co-op students.
Valeriya Korotchenko, Software Developer Co-op
Valeriya Korotchenko is a third year, Physics and Computer Science student from the University of British Columbia (UBC). As a member of the UBC Orbit Club, her and 35 other students are in the process of building a small satellite that will be used to detect forest fires. Valeriya’s contribution to the project is to write algorithms that are used by the satellite to detect smoke. (Our developers were pretty impressed in the interview).
OpenRoad has been advocating for the importance of user experience in Vancouver for over a decade. Darren, Gord, and a handful of other UX practitioners originally formed the Vancouver User Experience Group in 2003, with the goal of building and nurturing a strong community of talented UX designers’. We’re thrilled to see how the community has thrived. On November 25, we co-hosted the second annual Vancouver User Experience Awards that recognized industry-leading work created right here in our own city. (more…)
You may have noticed some extra dapper style around the OpenRoad office in November. We’re proud to announce that our own Mo’ Bros and Mo’ Sistas raised a total of $3,624 for men’s health in November. We ranked #604 in Canada (seems appropriate for a Vancouver-based company). Well done team! (more…)