The Official OpenRoad Blog


Thinking Ahead: Goodbye to the Internet, hello to connected customer journeys

customer_journey_blog (1)

The world is forever changing on June 1, 2016: the word ‘internet’ will no longer be capitalized (we’re starting early, because we’re forward thinking like that). Whether you agree or disagree with this long-debated grammar rule, it’s an interesting reflection on the state of society and our relationship with the internet. It is no longer ‘the Internet’, it’s just the internet. It’s truly ubiquitous. It doesn’t replace offline interactions, but it’s definitely integrated into everything we do. And this is changing the way we, at OpenRoad, and the way our clients, do business.

Today, Jessica Evans and I share our views about how the omnipresent internet is changing technology projects, and what project sponsors can do to create more value for their customers. (more…)

Teaching the Next Generation of Digital Leaders

Deb and students

Growing our city’s digital talent is essential for Vancouver companies to push innovative boundaries and compete globally. Understanding our local economy’s need for digital leadership, SFU, UBC, BCIT, and Emily Carr University teamed up to create Canada’s first professional graduate program in Digital Media. We were pleased to welcome one of their early graduates, Deborah Mackenzie, to our User Experience team. Deborah’s ability to translate business goals into valuable user experiences earns her high praise from our clients is a testament to the program’s success. Now, Deborah is headed back to the Centre for Digital Media as a teacher—helping the next generation of digital leaders master the fundamentals of User Experience. (more…)

BCTIA 2016 Technology Impact Award Finalists

We’re thrilled to announce OpenRoad, in partnership with our client, Honeywell Process Solutions, have been selected as finalists for the BC Technology Industry Association’s (BCTIA) 2016 Technology Impact Award.

The Adoption of Technology award recognizes the installation of a product or solution that has significantly improved the productivity, competitiveness, or profitability of the customers company. Our SmartLine Level Transmitter Application differentiates Honeywell’s product with a best-in-class user experience and an ordering process that’s 3.6x faster.


About the BCTIA Awards

The BCTIA Awards are the longest running and largest technology awards program in the province. It’s an honour to be competing with some of the most innovative companies that are driving BC’s tech sector forward. BCTIA CEO Bill Tam explains the impact of the awards: “Our finalists represent the very best in their categories, exemplifying the leadership that many BC Tech companies have achieved in delivering solutions to customers and partners around the globe. The TIAs celebrate excellence in every respect and demonstrate the incredible people, innovation and growth that make BC the best place to grow a tech company.” (read the full press release from BCTIA).

We were also the proud recipients of this award in 2013 with our partners Transportation Investment Corporation for our work on

Vote for us in the People’s Choice Category

Winners will be announced on June 7 at the Technology Impact Awards gala to an audience of over 1000 members of BC’s tech community. Congratulations to the Honeywell team, as well as the other award finalists. Cross your fingers for us and take a minute to cast your vote in the People’s Choice Award!

Vote Now

The Emily Carr Website is an Official Webby Award Honoree

We’re excited to announce Emily Carr University’s website, designed and built by OpenRoad, is an Official Webby Award Honoree in the Web: School/University category.


Emily Carr University of Art + Design is one of Canada’s premier post secondary institutions, devoted to excellence and innovation in visual arts, media arts, and design. They came to OpenRoad because they needed a site that was as vibrant and diverse as the university itself to attract the best and brightest students.

We are thrilled to have been involved with this project. A big congratulations to Emily Carr University on their award winning website.

Emily Carr University of Art + Design Website Homepage

Visit their website to see it for yourself.

Onward to the website



Thinking Ahead: The evolution of content management—the Decoupled CMS


Over the next few weeks we’ll be looking at some strategies, trends, and technologies that can help organizations succeed in 2016. This week, we’re getting our geek on, and looking at decoupled content management system (CMS) architectures.

No, no, don’t run. Just stick with us. It’ll be worth it! (more…)

OpenRoad just expanded by three! Meet the new co-ops.

What does it take to do your co-op at one of Vancouver’s largest digital agencies? Just ask one of our three new, fantastic co-op students.


Valeriya Korotchenko, Software Developer Co-op

Valeriya Korotchenko is a third year, Physics and Computer Science student from the University of British Columbia (UBC). As a member of the UBC Orbit Club, her and 35 other students are in the process of building a small satellite that will be used to detect forest fires. Valeriya’s contribution to the project is to write algorithms that are used by the satellite to detect smoke. (Our developers were pretty impressed in the interview).

Celebrating User Experience in Vancouver


OpenRoad has been advocating for the importance of user experience in Vancouver for over a decade. Darren, Gord, and a handful of other UX practitioners originally formed the Vancouver User Experience Group in 2003, with the goal of building and nurturing a strong community of talented UX designers’. We’re thrilled to see how the community has thrived. On November 25, we co-hosted the second annual Vancouver User Experience Awards that recognized industry-leading work created right here in our own city. (more…)

Awesome work Mo’ Bros and Sistas


You may have noticed some extra dapper style around the OpenRoad office in November. We’re proud to announce that our own Mo’ Bros and Mo’ Sistas raised a total of $3,624 for men’s health in November. We ranked #604 in Canada (seems appropriate for a Vancouver-based company). Well done team! (more…)

Tackling Gender Diversity in the Software Industry

logo-ladieslearningcode-410The software development industry faces a major gender diversity problem. According to a survey conducted in 2015, only 5.8 percent of developer positions are occupied by women1.

OpenRoad was thrilled to help narrow this gender gap by hosting a Ladies Learning Code workshop this week. (more…)

Say hello to our new(ish) marketing coordinator, Christie Atkins!

You may have noticed our OpenRoad and ThoughtFarmer blogs have seen a lot of contributions from a new author… meet Christie Atkins. As our marketing coordinator, Christie is responsible for brand communications, including blogging, website content, email marketing, sales collateral, and social media. She is also the friendly face of OpenRoad at our events, and herds cats to get all our award entries submitted on time.


Christie learning what it takes to be a power line maintainer for a lines appreciation event.

Christie joins us as a new graduate with a Bachelor of Arts in Communication from Simon Fraser University. We’re big fans of SFU grads around here, both Gordon Ross and Jacqueline Antalik are also alumni of the communications program. She also completed two co-op semesters at Hydro One, one of Ontario’s major electricity providers, where she worked on their corporate communications team and was responsible for managing mobile app content, handling social media inquiries, and publishing a lot of their corporate intranet content.

One of the great things about being a writer is during the process of researching your subject, you get to experience the world through other peoples’ eyes.