The Official OpenRoad Blog

IF/THEN

Category Archives: Analytics

Defining the Right Measurement for Your Digital Strategy

The biggest land mine people face when defining KPIs is starting with web analytics tools…

Exploring the Omni-Channel Universe with Universal Analytics

Universal Analytics gives you considerably better insight into how users are...

Taking a User-Centred & Data-Driven Approach to Site Redesign: The District of West Vancouver Website

OpenRoad presented to West Vancouver Council on the user-centred design methods and analytics findings driving their new site architecture.

Bryan Robertson achieves Certified Web Analyst (CWA) designation

Proud to announce that Bryan Robertson, our Analytics and Performance Measurement Practice Lead, is now one of 136 Certified Web Analysts worldwide.

Please don’t change! Redesigning MEC.ca

OpenRoad VP Gordon Ross and Mountain Equipment Co-op Web Marketing Manager George Weetman headlined the BCAMA Speakers Series with their talk on redesigning MEC's e-commerce website.

Are your website KPI’s traceable?

Here’s a scenario:

You’re sitting in a “Strategic Review” or …