Service Design

We’re passionate about solving problems that matter. Designing and delivering meaningful service experiences isn’t just about the tools and methods—driving change and unearthing new opportunities is what motivates us. We work with our clients to deliver positive, meaningful service experiences.

Why clients choose us

Blending public and private sector expertise

We have unparalleled experience with large public-sector service design projects, deep knowledge of the BC market, and we were one of the first in Vancouver.

We work with you, not just for you

Our clients are our partners, and projects are opportunities to grow your capabilities. Are you just along for the ride or do you want to learn to drive? From learning about your customers and organization, to building capacity, to soaking in design thinking we work closely with you and your stakeholders.

We’re on the vanguard of emergent practice

We care deeply about the practice of service design and it shows in both our work and reputation. We’re doers and also thinkers – organizing and presenting at national and international conferences.

We see the bigger picture

We bring systemic literacy to every project. Whether clients hire us for a small, discrete engagement or a greater strategy piece, we look at the bigger picture.

Person taking notes in notebook

Methods we use

Design Research

We conduct design research via ethnographic research, one-on-one interviews and comparative reviews to gain qualitative insights.

Network Mapping

We map the current ecosystem to form a shared understanding of the complex world of people, things and organizations involved in co-creating value.

Experience Mapping

Journey mapping and service blueprinting – we uncover pain points and opportunities – the activity of mapping is equally valuable to the final map.

Narrative / Storytelling

Our certified practitioners use Cognitive Edge methods: anecdote circles and storytelling to elicit ideas.


We draw on the experience and nascent design skills of your customers and stakeholders by facilitating co-design and co-creation workshops.


We learn fast. We prototype and test ideas, concepts, and services to assess desirability, customer value, and to reduce potential risks.

Our work speaks for itself

Let’s Chat

Interested in leveraging design and technology to create value for your business?

Talk to us