World class digital music download solutions
In 2006, Hip Digital was founded with the goal of developing a world class digital music download store for Canadian customers. Via a web based music download service that could operate as a white-label site, Hip Digital made it possible for other businesses to provide digital music download capabilities without having to manage the infrastructure themselves. A key part of the white label offering was the ability to support alternative compensation options, including the ability to support a coupon code redemption model.
OpenRoad developed a standalone Hip Digital site using the ASP.NET platform and Microsoft’s PlaysForSure DRM API. The design wizards at mod7 handled the branding and visual design. The site was built so it could be easily skinned for third parties, as well as providing a deep web services API to allow all elements of the site functionality to be consumed by third party sites. OpenRoad also developed a custom algorithm for coupon codes that were both easy to use as well as secure.
The Hip Digital service was very successful with over 1 million songs from all the major labels. The Hip Digital music store has powered many different sites, including Pepsi, Country Music TV and Nissan. After a solid two year relationship with Hip Digital, OpenRoad transitioned all development to Hip Digital’s internal team.